Neo-Pop , also known as New Pop , is a postmodern art movement that emerged in the 1980s as an evolution of the ideas first explored by Pop Art in the 1950s and 60s. Artists such as Jeff Koons, Keith Haring, and Damien Hirst revived Pop Art's interest in mass media, celebrity culture, and consumer goods, but they approached these subjects from the perspective of a world already saturated by commercial imagery.

While classic Pop Art often maintained a cool, mechanical distance from its subjects, Neo-Pop frequently embraces and exaggerates the kitsch , sentimental, and commodity-driven aspects of its source material through the act of appropriation. The movement is characterized by the use of bright colors, polished surfaces, and industrial fabrication, as seen in Koons's stainless-steel sculptures of balloon animals or Hirst's commercially produced spot paintings.

By blurring the lines between high art, mass culture, and the art market itself, Neo-Pop had a significant influence on later movements like Takashi Murakami's Superflat and the Lowbrow art scene.

The term "Neo-Pop" was coined by Japanese critic Noi Sawaragi in 1992. The term described artists and art influenced by Pop Art and other types of pop culture, such as Jeff Koons, but also artists working in graffiti and cartoon art. The first wave of Neo-Pop art emerged in the 1980s as a reaction against Minimalism and Conceptualism . Jeff Koons, Damien Hirst, Keith Haring, Kenny Scharf and Takashi Murakami are considered the pioneers of Neo-Pop art. Additionally, Takashi Murakami's art eventually evolved into a new distinct art movement, known as Superflat .

Neo-Pop art's visuals actually don't retain many aspects of traditional Pop Art , and rather convey its ideas into modern times. Neo-Pop  takes elements from Pop Art like its emphasis on popular culture, consumerism and mass media and its bright colour palette. The visuals are mainly rooted in vibrant colors, diverse patterns (like polka dots, flowers, hearts, stars, lines, etc.) and a mix of imagery from everyday life, like advertisements and pop culture. Neo-Pop artists often took inspiration from celebrities and iconic trademarks to make their artworks. Additionally, the visuals often convey some sort of ironic or humoristic message; in fact, some Neo-Pop artworks referenced political issues and hoaxes that weren't actually real.